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in SE Asia


By Split Dragon

Get practical tips, geo-specific strategies, and insider insights on the state of eCommerce in SE Asia – straight from the region’s industry leaders.

eComm Operators &

Leaders, Let's Talk

Hi! I’m Matthew Schone, a brand & marketplace builder.

Join me and my eComm folks as we interview eComm leaders each week to give insights on the state of eCommerce in Southeast Asia.

Each episode contains simple, direct, and authentic content to help you grow your eComm business–especially in SEA–whether you’re just getting started or already advanced in your eCommerce journey.

eCommerce in Asia episodes

Episode 1

Riding the eCommerce Wave in Southeast Asia

Ken Leaver, a Product & Strategy Consultant, shares how independent creators will change the eCommerce landscape three to five years down the road.

Episode 2

Influencer Marketing & The Creator Economy for eCommerce Brands in SE Asia

Join Thibault Eiffel, Co-Founder and CEO of, as he shares how to use social media for e-commerce selling, considering influencer marketing's big show up in the scene.

Episode 3

eCommerce in Malaysia 2022

Hans-Peter Ressel of talks about the eCommerce environment in Malaysia & where it’s headed five years from now.

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More eCommerce in SE Asia Episodes Coming

Stay tuned and listen to more discussions. You'll learn how to expand into SEA, given its unique sales channels and "emerging market" problems.

About Split Dragon

Split Dragon is the official sponsor of eCommerce in SE Asia.

Split Dragon started as a marketplace optimization tool that helps eCommerce sellers get more sales in Shopee, Lazada, and Daraz. Now, we’ve grown beyond SaaS. We also provide managed services from data/analytics, paid ads to end-to-end marketplace management to help ambitious brands dominate marketplaces.