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At Split Dragon, we believe there is a better way to do marketplace selling. A more valuable, less effort-intensive way to grow online businesses. We’re obsessively passionate about it, and our mission is to help sellers grow. We focus on SE Asia marketplace selling. It’s one of the least understood and least transparent marketplace geographies in the world, and we see that as a great opportunity. We’re excited to simplify marketplace selling for everyone through our software, education, and community.

Our Values

Our Promise

Split Dragon is a catalyst for online sellers to grow their marketplace sales. We will create software that enables sellers to grow their sales and profits.

Our Mission

We deliver quality software that helps sellers grow their businesses. We will never use or sell customer data and we will never sell on the Lazada marketplace. There will never be a conflict of interest and we will always have seller success at the core of our objectives.

Our Founding

Split Dragon was founded by Matthew Schone and Esteban Bouza in October 2018. It started as a simple AB testing tool. We launched search rank tracking and in December 2018 and Product Analyzer in January 2019. Our blog was created in October 2018 and now has more than 5,000 active subscribers.

Our Team

Matthew is a founding partner of Split Dragon and a marketplace selling junkie. He has been a marketplace seller for 5+ years on Amazon (generating > $1m year) and was Vice President of Product for Lazada Seller Center for 3 years.

Esteban is a founding partner of Split Dragon and has 10+ years experience in software engineering and distributed systems.

He has architected and launched complex systems for some of the most recognized brands in the world.

Tu Dinh is leading business development for Split Dragon.

After three years in San Francisco, she has returned to her home country of Vietnam. Based in Ho Chi Minh City, she is running Split Dragon sales and account management operations with the objective of helping Lazada sellers succeed in Southeast Asia.

Vlad is a founding partner of Split Dragon and has 6+ years experience in product design and user experience design.

He has designed web and mobile products for a variety of early-stage companies across the globe.

Marc is a full stack web developer for Split Dragon and has been involved on it since the original launch.

Marc has experience in developing various web applications with different individuals and companies in a multicultural environment around the world.

Interested in our latest chapter?

16 Spottiswoode Pk Rd.

Floor 15, Unit 02

Singapore 088661