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About Us
More Than a Tool, More Like a Team

Split Dragon – We started as a marketplace optimization tool, but we’ve grown beyond that.

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We’re now a marketplace performance driver.

We partner with global eCommerce brands, marketing agencies, and advanced sellers in bringing their A-game to Shopee, Lazada, Daraz and other global marketplaces.

Split Dragon is fueled by a diverse workforce of international talent – ex-Lazada employees, marketplace eComm sellers, engineers, copywriters, graphic designers, digital marketers, data scientists, and growth hackers.

And as we say, we’re more than a tool. We’re more like a team.

Our 3 Core Pillars

Growth & Conversion-focused tools

We build powerful tools that grow your top-line and bottom-line profits through enhanced traffic and conversion rate optimization.

Data-driven performance

Our team of experts translates your data into a tested and proven game plan to help you climb & stay on top of the marketplace category and search results.

Expert-led growth

With former SEA marketplace pioneers and advanced marketplace brand builders as your partners, we guarantee to find a way to improve your marketplace sales channels.

Meet Our Marketplace Experts

Founder, CEO

Matthew Schone

Matthew is a founding partner of Split Dragon. Prior to starting Split Dragon, he was Head of Product Management for Seller Center at Lazada. He has been a marketplace eCommerce seller and consultant (founding/exiting multiple marketplace-first brands) since 2013. Most recently, he was co-founding employee and Chief Product Officer at BRANDED, a $200m+ annual revenue Amazon & DTC brand aggregator leading product, data, and engineering.

Founder, CTO

Esteban Bouza

Esteban is a founding partner of Split Dragon and has 10+ years experience in software engineering and distributed systems.

He has architected and launched complex systems for some of the most recognized brands in the world.

General Manager

RJ Manaois

RJ is General Manager of Split Dragon and has 8 years experience building marketplace-first brands in Lazada, Shopee and Amazon.

RJ is an ex-Lazada employee, brand builder/owner, and has advised 100s of brands of all shapes and sizes on how to improve their marketplace sales channel.

Shamez Lalji

VP Global Sales

Janelle Singson

Operations Manager

Shellymar Diego

Human Resources Finance Manager

Aiza Domingcill

Marketing Manager

Michelle Jose

E-Commerce Associate

Kierlene Aragones

E-Commerce Associate

Carlo Hilaus

Data and Creative Manager

Ria Silva

Graphic Artist

Pimprapa Poolsawas

Jr. Account Manager

Frederick Medina

General Virtual Assistant

Sarah Grace Andaya

Content Writer and Blogger

Risti Ariyani

Customer Service/ Content Writer - Indo

Ann Ligue

Senior Amazon Associate

Marlo Morales

Senior Software Engineer

Jilmer Salcedo

Graphic Designer

Erjay Cruz

Data Support Associate

Frangeline Nuyda

Customer Success Associate

Thea Riñen

Content Writer

Reynaldo Idanio

General Accountant

Juvelyn Reyes

HR Generalist

Jan Estuesta

Senior Project Manager

Alexander Yelenchuk

QA Engineer

Jundel Pancho

Senior Project Manager

Kristine Sarte

Senior Project Manager

Become a Dragon

Build something unique while designing a lifestyle of your choice. We’re always looking for digital marketing beasts to join our team.

Send your CV

Join our Seller’s Community

Skip the guesswork when building your business. Learn from eCommerce experts, marketplace consultants, and fellow online sellers in the Split Dragon Community.

Request an invite Talk To Us