At Split Dragon, we believe there is a better way to do marketplace selling. A more valuable, less effort-intensive way to grow online businesses. We’re obsessively passionate about it, and our mission is to help sellers grow. We focus on SE Asia marketplace selling. It’s one of the least understood and least transparent marketplace geographies in the world, and we see that as a great opportunity. We’re excited to simplify marketplace selling for everyone through our software, education, and community.

Our Values

Our Promise

Split Dragon is a catalyst for online sellers to grow their marketplace sales. We will create software that enables sellers to grow their sales and profits.

Our Mission

We deliver quality software that helps sellers grow their businesses. We will never use or sell customer data and we will never sell on the Lazada or Shopee marketplaces. There will never be a conflict of interest and we will always have seller success at the core of our objectives.

Our Founding

Split Dragon was founded by Matthew Schone and Esteban Bouza in October 2018. It started as a simple AB testing tool. We launched search rank tracking and in December 2018 and Product Analyzer in January 2019. Our blog was created in October 2018 and now has more than 15,000 active subscribers.

Our Team

Matthew is a founding partner of Split Dragon and a marketplace selling junkie. He has been a marketplace seller for 5+ years on Amazon (generating > $1m year) and was Vice President of Product for Lazada Seller Center for 3 years.

Esteban is a founding partner of Split Dragon and has 10+ years experience in software engineering and distributed systems.

He has architected and launched complex systems for some of the most recognized brands in the world.

Interested in our latest chapter?

Unit 2A, 17/F, Glenealy Tower

No. 1 Glenealy

Central, Hong Kong